ShurIQ Offerings
Composite Dashboard
Open full viewport ↗
10Stories DBM tells 5Gaps #1 · 15+ yrsSchuff · ENR erector $1.21BFY2025 revenue $1.72BBacklog · +72% 95,000Tons capacity
Structural Brand Power
33/ 100five weighted dimensions
Content Strength30
Narrative Ownership35
Distribution Power30
Community Strength22
Monetization Infra.55
Gap Severity
Scale vs. marketing9
Product vs. contractor9
Tariffs vs. AI demand8
Leader vs. market story7
Safety vs. workforce7
The Read

Only Monetization Infrastructure clears 50; the other four dimensions score low. DBM earns $1.21B a year and publishes almost none of it.

Rank in its steel field1st of 5
Where it breaks → The scorecard → The five moves →
The Story Split
The Unmade Connections
Steel fabrication & erectionDBM — the one platform in bothModular data-center product
Tariffs · 50% / 25%discussed separatelyAI build-out · $77B / 190 GW
Platform scale · the filingsnever namedHeritage marketing
Schuff ENR #1 · 15+ yrsnever a themeDBM's own story
Weekly Ranking · Preview
1DBM Globalcomposite · SBPI33.2
2Lexiconindicative28.0
3W&W|AFCO Steelindicative27.1
4Cooper Steelindicative26.7
5Civesindicative25.5
$1.21B / $1.72BRevenue / backlog · +72% #1 · 15+ yrsSchuff · ENR Steel Erector, since 2007 95,000 tons270 Park Ave · heaviest in NYC 11 shops / 1.8M ft²Seven business units 2.5×JFK T1 vs. hyperscale DC $77B / 190 GWData-center starts / capacity 50% / 25%Section 232 tariffs 33 / 100SBPI composite

Brand Intelligence.
Built to Move Markets.

Recognition is high. Engagement is slipping. We close the gap.

SHUR is the brand strategy and growth partner for companies that want to lead their category, not follow it. We combine brand intelligence, compelling storytelling, and AI-enabled execution to drive real business outcomes.

Learn more

Why SHUR

We Actually Speak Your Language
One narrative that resonates across operators, investors, marketers, and executives. No lengthy onboarding. No months of stakeholder interviews.
Weeks, Not Months
Messaging, sites, campaigns, and AI workflows on operating timelines, not agency timelines.
Brand Health Diagnostics
Know where your brand stands, why growth is slowing, and where the value is.
Strategy That Ships
We don't stop at recommendations. We build, automate, launch, and optimize.
Design System & Brand Cohesion
Rather than creating individual, one-off assets, our approach establishes a scalable design system that ensures every new piece of communication builds upon the last. This creates visual consistency, messaging alignment, and a cohesive brand experience across all touchpoints, making future materials faster to produce, easier to manage, and more impactful over time.

Our Offerings

STRATEGY
ShurIQ
Cost per brand
$7,500 /mo
Proprietary software that delivers best-in-class consulting and strategy work at a fraction of the cost and time. It is what makes our speed to market for creative possible.
Monthly white-boarding session
Online access to your report
Brand Strategy
Corporate Positioning
Competitive Intelligence
Brand Health Diagnostics
CREATE
Shur Creative Services
Starting at
$5,000
Thanks to ShurIQ we can deliver creative and copy faster than ever. Pricing is a ballpark that scales with project complexity and page count.
Copywriting & Messaging (web, social, decks, white papers)
Sales Enablement Content Creation
Pitch Decks Sales Presentations Executive Leave-Behinds One-Pagers Five-Pagers Proposal Design Customer Journeys
Exec Thought Leadership
Web Design & Development
Print & Digital Campaign Development
Design System Management (build and host online brand identity site)
Animation, Sizzle Reels, Video and Image Generation
Experiential Marketing / Trade Show Design
AUTOMATE
Starting at
$5,000
Bolt-on, per-project engagements. A single month with our sales-automation specialists can reshape your sales or marketing execution.
Sales & Marketing Automation
Social Media & AI Agents
CRM & Workflow Automation
Content Engines
Knowledge Bases
EXECUTE
Pricing
As needed
We can facilitate whatever you need. Executional costs are spread across the ShurIQ and Shur Creative retainers, with special projects (white papers, single-page sites, sales decks) priced as needed.
Sales Enablement
Market Visibility & PR
Launch Strategy
Analytics
Continuous Optimization

How We Work

The 30-Day Brand Sprint
From first insight to launch, and the continuous optimization that compounds after.
Ongoing
01
Week 1
Discover
Stakeholder Interviews · Market & Competitor Scan · Brand Audit · Audience Insight
02
Week 2
Diagnose
Brand Health Analysis · Opportunity Mapping · Gap Identification · Strategic Priorities
03
Week 3
Position
Positioning Strategy · Messaging Framework · Narrative Development · Validation
04
Week 4
Build
Website & Landing Pages · Sales & Marketing Assets · Content Engine · Automation Setup
05
Weeks 5–6
Activate
Campaign Launch · PR & Outreach · Sales Enablement · Team Training
06
Ongoing
Measure
Performance Dashboards · Brand Health Tracking · Pipeline Impact · ROI Measurement
07
Continuous
Optimize
Iterate & Improve · Scale What Works · AI Optimization · Continuous Growth

Impact We Drive

Faster Speed to Market
Move from insight to impact in weeks, not quarters.
Stronger Brand Positioning
Clear, differentiated, and compelling in your market.
Increased Sales Effectiveness
Better messaging, enablement, and conversion.
Better Customer Engagement
Right message, right channel, right time.
Intelligent Automation
Eliminate manual work and scale what works.
Sustainable Growth
Continuous optimization drives compounding results.